How is the crisis affecting you ?

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Like almost everyone, I’ve been thinking about the pandemic and the effect of it on business.

I did not want to talk about it as I don’t want to act like everyone who is talking with no proof.

It’s like we are of the lookout of any post to share about the a subject.

So, after staying quiet for that long, I can say this: this crisis made me realize one thing…

The world if full of heroes.

And these super heroes are wasting ALL of people’s time.

Hang on ,I’ll explain.

Meet my friend X. His profile says he’s a marketer and he sells coaching services.

But when you read his posts it’s clear he’s both a doctor and an epidemiologist.

His marketer persona seems to be his secret identity. 😉

His real skills are in predicting disease and telling the government how to run the country during theses crisis times.

Certified super hero.

When I scroll down, I see a lot of Johns, too.

John. Jane. Jim. Joan. They’re everywhere.

Barista by day. Disease statistician by night.

Life coach by day. World leader by night.

Stay-at-home husband by day. Modern medicine expert by night.

And that’s the problem.

You see, right now we live in a troubling time for business. Almost all businesses. These side-line conversations become addicting and you run the risk of letting them eat YOUR ENTIRE DAY.

How do I know?

Because I fell into the same trap. I am being honest here.

As everything started heating up, I found myself wasting my time reading my social timelines instead of thinking about what’s most important:

“What can I gain back control right now to help my business?”

I mean, the stakes can’t be higher.

Small businesses are running the risk of closing their doors.

Service providers saw their income disappear over night.

It’s all very sad.

And reading all the nonsense isn’t going to help any of it.

So, what should you do?

First, stay safe, of course.

I am sure by now you know everything you should do to stay safe ( Stay at home, wash your hands well,….etc)

Second, ignore what all your friends are posting about on social media and think about the things in your business that you can control right now.

Third, think like an opportunist. For example: everyone is locked in their house right now browsing the internet.

They may not be buying, but they are clicking. And reading. And subscribing.

So, if I were you, I would double down on creating content. Now. More than ever.

What content can you create?

Provide hope. And confidence. And direction. It doesn’t matter what industry you’re in, people want to know they’re going to be okay and you should aim to be the guiding light for those people.

Now, quick question for you:

How has this entire global pandemic affected you? Please respond to this email and share.

Me? I was preparing the material for my upcoming American Accent for Arabic Speakers Course. I am going to be getting back to it and launching it.


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